Clients & Results

Joy Cup Bubble Tea

- Spearheaded digital and physical marketing efforts for a successful restaurant launch, including promotional flyers, business cards, an Instagram account, and a website with an online ordering system.

- Designed and illustrated 3 hand-drawn chalkboards displaying menu items.

- Provided a breakdown of effective strategies to establish brand identity and drive initial sales.

- Created website utilizing Toast software, which included selecting photos and writing copy, organizing over 70 items on an online menu, and creating pipelines for additional sales opportunities.

- Developed a custom brand identity guide in collaboration with the CEO, including brand colors, font collections, website layout, and sample copy.

The word 'Nesting' written in elegant, cursive script on a white background.

Nesting

- Increased organic Instagram reach by 443.2%, content interactions by 166.7%, and page views by 17,303 in the first 30 days of spearheading digital marketing campaigns.

- Designed over 10 custom advertisements for local publications to drive seasonal sales.

- Spearheaded product photography for the website and social media pages, taking and editing over 400 photos for advertising purposes.

A tree with green leaves and exposed roots, with the text 'Healing from the Roots' beneath it.

Healing From the Roots

- Built up a custom website, taking site visitors from an average of 35 visitors per month to an average of 210 visitors per month.

- Created a custom brand identity guide in collaboration with the CEO, including brand colors, font collections, website layout, and sample copy.

- Successfully prepared marketing materials for and advertised for 2 8-week class series.

Logo of a stylized penguin head with black body, white face, orange beak, and black dot eye, above the word "Penguin" with a small orange dot over the "i".

Penguin Coding School

- Spearheaded 4-week major website relocation and redesign project (HubSpot to Squarespace).

- Oversaw digital marketing efforts, including website maintenance and copywriting, as well as Instagram and Facebook copy and content creation.

-Designed 3 major marketing campaigns and 8 promotional materials (flyers, brochures, social media posts) for advertising purposes and events.

- Communicated with potential and pre-existing customers via phone and email and performed administrative duties on HubSpot.

Logo for Fat Moon Farm featuring two illustrated mushrooms with the farm name and the description 'Organic Gourmet Mushrooms'.

Fat Moon Mushrooms

- Developed email newsletter campaigns for over 3,000 customers, supporting statewide sustainability efforts and local Massachusetts farms and businesses.

- Grew follower count by over 500 and created branding guidelines and marketing strategies.

- Wrote articles and website content regarding the benefits of local food and jobs for over 5,000 monthly website and social media visitors, including residents of the Commonwealth.

- Monitored performance metrics and data across platforms and prepared analytical reports.

- Provided marketing support for a successful crowdfunding campaign, which raised $20,000 and secured major gifts.

Black and white logo with two overlapping capital letter 'R's.

Riveting Results

- Collaborated with the CEO to create the company's first-ever email campaign schedule, increasing email engagement and click rate by over 5%.

- Co-wrote email copy for 10+ promotional emails alongside the leadership team for an email list of over 20,000 individuals.

- Created the company’s first-ever brand guide, including a color palette, font collection, sample copy, and email headers and footers.

Illustration of a cherry blossom tree with pink and red circular leaves and black branches.

Roudenbush Community Center

- Spearheaded the redesign of 2 social media channels to publicize the Westford Farmer’s Market.

- Interviewed and collaborated with local restaurants, businesses, and independent vendors to digitally market and advertise their products.

- Advised the Marketing Coordinator on strategy, increasing Instagram engagement by 18.7%.

Green arrow pointing upward and to the right, forming part of a stylized letter R.

RevPartners

- Devised a digital strategy to clarify revenue operations and HubSpot CRM for consumers.

-Shaped raw footage into streamlined video content for an audience of 2,221 LinkedIn followers.

- Partnered with the Head of Marketing and Digital Content Producer to optimize video production.

Maroon letter M with black and white outline on a white background.

UMass Amherst: Off Campus Student Center

- Designed community engagement resources for a campus of 24,233 undergraduate students and neighboring town of 37,819 residents.

- Conceptualized and executed a social media rebrand and schedule for digital communications.

A stylized, jagged turquoise lightning bolt or zigzag shape on a white background.

UMass Amherst: CHAARG

- Designed photo, video, and email content to advertise events, increase engagement, and digitally communicate with 1,871 Instagram followers and 196 chapter members.

- Developed a social media schedule and strategy and increased accounts reached by 26.8%.