- Spearheaded digital and physical marketing efforts for a successful restaurant launch, including promotional flyers, business cards, an Instagram account, and a website with an online ordering system.
- Designed and illustrated 3 hand-drawn chalkboards displaying menu items.
- Provided a breakdown of effective strategies to establish brand identity and drive initial sales.
- Created website utilizing Toast software, which included selecting photos and writing copy, organizing over 70 items on an online menu, and creating pipelines for additional sales opportunities.
- Developed a custom brand identity guide in collaboration with the CEO, including brand colors, font collections, website layout, and sample copy.
- Created SMART monthly and yearly goals for social media pages. By March 2025, these goals increased post reach on IG by 164%, post impressions by 281%, post reactions by 46.7%, page impressions by 96.2%, and page and profile reach by 104%, compared to March 2024.
- Strengthened cross-departmental connections through attending over 10 on-campus events and leading collaborations with various campus partners, including PERA, Wellesley Fresh, Residential Life, and LGBTQ+ programs and services.
- Coordinated 2 3-day photo and video shoots with Strewn Wonder. This task included outreach and follow-up communication to over 30 faculty and staff members and academic departments, as well as over 40 students.
- Designed materials for large events, such as admitted student days signage, keychains, stickers, and tote bags. Also created an admitted student postcard sent to 1000s of prospective students and an updated pennant design.
- Increased organic Instagram reach by 443.2%, content interactions by 166.7%, and page views by 17,303 in the first 30 days of spearheading digital marketing campaigns.
- Designed over 10 custom advertisements for local publications to drive seasonal sales.
- Spearheaded product photography for the website and social media pages, taking and editing over 400 photos for advertising purposes.
- Developed email newsletter campaigns for over 3,000 customers, supporting statewide sustainability efforts and local Massachusetts farms and businesses.
- Grew follower count by over 500 and created branding guidelines and marketing strategies.
- Wrote articles and website content regarding the benefits of local food and jobs for over 5,000 monthly website and social media visitors, including residents of the Commonwealth.
- Monitored performance metrics and data across platforms and prepared analytical reports.
- Provided marketing support for a successful crowdfunding campaign, which raised $20,000 and secured major gifts.
- Designed photo, video, and email content to advertise events, increase engagement, and digitally communicate with 1,871 Instagram followers and 196 chapter members.
- Developed a social media schedule and strategy and increased accounts reached by 26.8%.
